Noble Rotisserie Verified listing

For those in the loop, Noble Rotisserie (formerly Noble Bird Rotisserie) inside the 2nd + PCH retail complex in Alamitos Bay is a rare gem—and not just for Long Beach, but for the entire West Coast: Through its meticulously crafted and managed kitchen and its equally meticulously created menu, it is one of the few restaurants not just in the region but in the entire country where those with severe allergies-be it one or many, be dairy and eggs or tree nuts and shellfish—can eat with peace.

Every single plate—from their staples like a masterful rotisserie chicken and beautifully deconstructed chicken pot pie to specials like coq au vin—can be handed to you with the knowledge of every single ingredient put into the dish.

After six years at 2nd & PCH, Noble Rotisserie has officially entered a new chapter—one that feels less like a move and more like a thoughtful evolution. The beloved rotisserie concept, led by owner Sidney Price (a.k.a. Mama Bird), has reopened in a smaller, right-sized space within the center’s pavilion, just steps from its original location near the water fountain. In a moment where independent restaurant closures have become heartbreakingly common, this is a story about adaptation, sustainability, and doubling down on what works. And that is nothing short of admirable, as the space has long sought to build a better connection with its patrons.

Following conversations with landlord CenterCal Properties, Noble worked to ensure a seamless transition within the property—one rooted in long-term stability and a shared commitment to keeping strong local businesses thriving at the center. The move isn’t about scaling back. It’s about aligning the business with the way guests are actually dining today.

“Our business has grown strongest in take-out and catering, and our new space reflects that reality,” Sidney shared. “By right-sizing our footprint, we can focus on what we do best and operate more sustainably—without changing the heart of the Noble experience.”

Written by Brian Addison. Photos by Brian Addison / Courtesy of business.

For Brian Addison's latest feature on Noble Rotisserie, click here.